Services
Digital Marketing Strategy & Innovation
Digital marketing transformation involves much more than traditional digital marketing tactics. To stay competitive and drive growth, B2B organizations must embrace and invest in new technologies and a scaleable, transformation model that aligns marketing and sales teams to the customer journey in an ever-evolving digital economy. Surge partners with you to develop a blueprint for immediate and continuous innovation and marketing transformation including “quick win” projects that deliver rapid results.
Some of the digital transformation services Surge offers are:
- Marketing Transformation Business Case Blueprint
- Marketing Organization Roadmap
- Marketing & Sales Alignment
- Customer Experience
- Reporting & Analytics
- Performance Management
- Marketing Outsourcing
- Marketing Health & Innovation Assessment
Marketing Technology
The Marketing Technology landscape of new solutions being introduced each year is growing at an astounding 40%. Many executives don’t believe their marketing personnel have the technical skills needed to execute successful marketing transformation or marketing technology implementations. With user adoption of martech solutions becoming a significant challenge for marketers, Surge can help you optimize and scale your marketing technology landscape and team, build the business case for marketing technology transformation, evaluate, select and manage your martech products and prove return on marketing technology investment.
Some of the Marketing Technology services Surge offers are:
- Marketing Technology Infrastructure Roadmap
- Martech Infrastructure Management
- Marketing Automation Evaluation
- Marketing Technology Recruiting, Training and Placement
- Marketing Automation Installation and Migration
- Hubspot
- Martech Integrations
- Marketo
- Interactive Content Technology
- Online Event Technology
- Predictive & AI Marketing Technologies
- Martech Trends & Innovations
Inbound & Content Marketing
How people communicate and what they expect from your business has changed. For your marketing to work, you must know exactly who your customers are, what content they are searching for and what insights will motivate them to buy. Surge can help you with all facets of your content and inbound marketing system. From buyer personas to lead scoring, let Surge execute proven, result-driven campaigns, map out your campaign strategy and align your entire customer experience.
Some of the digital transformation services Surge offers are:
- Persona Development
- Customer Insights
- Inbound Campaigns
- Account Based Marketing Campaigns
- Content
- Email Marketing
- Inbound Best Practices for Multiple Tactics
- Inbound Marketing Recruiting, Training and Placement
- Freelance Resource Finder
Digital & Web Services
Don’t let the technical side of digital marketing stop you from reaching your full potential. Surge can manage your digital advertising, build digital assets that perform and design an automated, digital reporting tool to prove your ROI. From full websites to outsourcing online advertising, Surge has experts that can discover quick win opportunities and make the complex simple to run and report on. Some of the Digital & Web services Surge offers are:
- Search Engine Optimization
- Search Engine Advertising
- Display Advertising
- Social Media Marketing
- Digital Marketing Technology Integration
- Google Tool Implementation & Optimization
- Website Design
- Hubspot COS
- Custom Integrations
Virtual Assistance & Administration
Executives responsible for digital transformation and enterprise innovations often lose momentum as basic administration tasks pile up. Let Surge shoulder the burden and increase executive effectiveness and personal brand awareness with experienced support personnel who serve in a remote capacity as indispensable partners to our clients. From scheduling and communication organization to in-depth research, presentation development and online business administration, Surge experts free our clients up to exceed their own expectations and goals. Some of the VA and Administration services Surge offers are:
- Email Management & Organization
- Executive Calendar Management
- Social Media & Personal Brand Management
- Marketing Support
- Copywriting & Proofreading
- Structure, Workflow and Process Development, Documentation & Management
- Project Coordination, Assistance and Management
- Event Planning and Coordination
- CRM, Expense, Travel and MAP Administration
- Research and Recommendation Presentations
- Media & Event Opportunity Management
Online Business & Project Management
Surge experts help you manage time, people and resources freeing our clients up to develop and execute strategy. In a project-based business environment, we can support project teams and full enterprises with all or just a portion of their business and project administration needs. From documentation to defining scope, Surge can jump in at any stage to deliver the lift that your project needs to be successful. Some of the Online Business and Project Management services Surge offers are:
- Planning & Defining Scope
- Activity Planning & Sequencing
- Resource Planning
- Time & Cost Estimation
- Budget Development & Reconciliation
- Documentation
- Risk Analysis & Management
- Vendor Negotiation & Management
- Progress Monitoring & Reporting
- Schedule Development & Management